Strategic Market Management
Author: David A Aaker
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority -- Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
• Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
• New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
• New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
• An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
Booknews
A textbook for management or business school courses in marketing strategy, strategic planning, policy administration, and similar subjects. Also suitable as a reference for managers. Covers the concepts of strategic market management, the analysis of external and internal factors, a variety of strategies, and implementation and planning. About a quarter of the text is new from the previous edition (no date noted). Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read also In Defense of Food or New Book of Middle Eastern Food
Majoring in Success: Building Your Career while Still in College
Author: Anthony Arcieri
College is about much more than courses, grades, and majors. It is also rich in "experiential learning" opportunities-internships, work-study, campus activities, volunteerism, and co-operative education. Majoring in Success shows students how to use these opportunities to offset college costs, connect with future employers, build a strong resume, prepare for job interviews, and much much more!
About the Authors:
Anthony Arcieri is Residential Academic Coordinator at George Mason University in Fairfax, Virginia. He has worked in Career Services at the University of Delaware, and in Admissions and Residential Life at The George Washington University.
Marianne Green is Assistant Director of Career Services at the University of Delaware. Prior to that, she directed the Career Planing Placement Office at Rocky Mountain College. Ms. Green is the author of numerous articles on career planning, as well as the book Internship Success.
Forbes Magazine
College financial guides come and go, but each year the inexpensive books published by Octameron Associates get better and better.
Book Report
These books are easy-to-read and make good use of humor. They should be in every collection serving college-bound students.
Financial Services Week
From modest beginnings in the Leider family basement, Octameron has grown to publish a series of some of the best books available on college financial planning...The firm is a Mecca for information.
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