Manufacturing Strategy: How to Formulate and Implement a Winning Plan
Author: John Miltenburg
"In Manufacturing Strategy: How to Formulate and Implement a Winning Plan, 2nd Edition, John Miltenburg offers a sensible and systematic method to: (1) evaluate domestic and foreign factories and international manufacturing and (2) plan the appropriate manufacturing strategy to be first in the market." "Incorporating comments and suggestions from managers who used the first edition of Manufacturing Strategy, John Miltenburg expands and improves on his focus in the areas of: International Manufacturing - where the focus is on a company's international network of factories; Competitive Strategy - where managers must understand the role manufacturing strategy plays in their company's business strategy; and Manufacturing Programs - showing how programs such as quality management, six sigma, agile manufacturing, and supply chain management fit within the manufacturing strategy." Manufacturing Strategy gives managers a common language for dealing with manufacturing problems at both strategic and operational levels. It improves communication between manufacturing managers and those outside manufacturing (who will now have a better understanding of what manufacturing can and cannot do).
Booknews
Miltenburg presents a simple yet sophisticated method for planning and implementing the most appropriate production system for any company. The objective being to provide the highest possible levels of outputs a market wants most--quality, cost, delivery, flexibility, innovation, and performance--the planning method makes clear what approach to take to get the needed outputs. The key tool is a multidimensional worksheet that links the competitive analysis of manufacturing outputs to the seven basic production systems and the levers that control a company's capability for success in each system. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Marketing Research: An Aid to Decision Making
Author: Alan T Shao
We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students' knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.
Booknews
Emphasizing the role of market research processes and results in marketing decisions, this textbook introduces the issues and methods involved in conducting such research. After a brief overview of the field the book discusses the means of gathering information, with attention to technological innovations and ethical concerns. It then outlines basic statistics and sampling theory, data preparation and analysis, and data communication. Shao teaches and the University of North Carolina, Charlotte. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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