Business 2000: Marketing
Author: James L L Burrow
Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.
Book review: The Omnivores Dilemma or Why Does Santa Wear Red and 100 Other Christmas Curiousities Unwrapped
Business Driven Information Systems
Author: Paige Baltzan
The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.
Table of Contents:
Module 1 Business Driven Information Systems 1
Ch. 1 Information Systems in Business 2
Opening Case Study: Apple - Merging Technology, Business, and Entertainment 3
Ch. 2 Strategic Decision Making 42
Opening Case Study: Second Life: Succeeding in Virtual Times 43
Ch. 3 Ebusiness 84
Opening Case Study: Amazon.com - Not Your Average Bookstore 85
Module 2 Essentials of Information Systems 128
Ch. 4 Ethics and Information Security 129
Opening Case Study: Sarbanes-Oxley: Where Information Technology, Finance, and Ethics Meet 130
Ch. 5 Enterprise Architectures 167
Opening Case Study: Virgin Mobile 168
Ch. 6 Databases and Data Warehouses 200
Opening Case Study: It Takes a Village to Write an Encyclopedia 201
Ch. 7 Networks, Telecommunications, and Mobile Technology 236
Opening Case Study: The Ironman 237
Module 3 Enterprise Information Systems 276
Ch. 8 Operations Management and Supply Chain Management 277
Opening Case Study: Dell's Famous Supply Chain 278
Ch. 9 Customer Relationship Management and Business Intelligence 312
Opening Case Study: Customer First Awards 313
Ch. 10 Enterprise Resource Planning and Collaboration Systems 355
Opening Case Study: Campus ERP 356
Module 4 Developing Information Systems 397
Ch. 11 Systems Development and Project Management 398
Opening Case Study: HP's Software Problems 399
Ch. 12 Globalization, Innovation, and 21st Century Organizational Trends 435
Opening Case Study: E-Spionage 436
Appendices 475
Technology Plug-In Overview 476
Notes 480
Glossary 490
Credits 505
Index 507
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