Tuesday, December 23, 2008

Business 2000 or Business Driven Information Systems

Business 2000: Marketing

Author: James L L Burrow

Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.



Book review: The Omnivores Dilemma or Why Does Santa Wear Red and 100 Other Christmas Curiousities Unwrapped

Business Driven Information Systems

Author: Paige Baltzan

The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.



Table of Contents:

Module 1 Business Driven Information Systems 1

Ch. 1 Information Systems in Business 2

Opening Case Study: Apple - Merging Technology, Business, and Entertainment 3

Ch. 2 Strategic Decision Making 42

Opening Case Study: Second Life: Succeeding in Virtual Times 43

Ch. 3 Ebusiness 84

Opening Case Study: Amazon.com - Not Your Average Bookstore 85

Module 2 Essentials of Information Systems 128

Ch. 4 Ethics and Information Security 129

Opening Case Study: Sarbanes-Oxley: Where Information Technology, Finance, and Ethics Meet 130

Ch. 5 Enterprise Architectures 167

Opening Case Study: Virgin Mobile 168

Ch. 6 Databases and Data Warehouses 200

Opening Case Study: It Takes a Village to Write an Encyclopedia 201

Ch. 7 Networks, Telecommunications, and Mobile Technology 236

Opening Case Study: The Ironman 237

Module 3 Enterprise Information Systems 276

Ch. 8 Operations Management and Supply Chain Management 277

Opening Case Study: Dell's Famous Supply Chain 278

Ch. 9 Customer Relationship Management and Business Intelligence 312

Opening Case Study: Customer First Awards 313

Ch. 10 Enterprise Resource Planning and Collaboration Systems 355

Opening Case Study: Campus ERP 356

Module 4 Developing Information Systems 397

Ch. 11 Systems Development and Project Management 398

Opening Case Study: HP's Software Problems 399

Ch. 12 Globalization, Innovation, and 21st Century Organizational Trends 435

Opening Case Study: E-Spionage 436

Appendices 475

Technology Plug-In Overview 476

Notes 480

Glossary 490

Credits 505

Index 507

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