Consumer Psychology for Marketing or Empires of Profit

Consumer Psychology for Marketing

Author: Gordon Foxall

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Book review: David Rosengarten Entertains or Domestic Bliss

Empires of Profit: Commerce, Conquest and Corporate Responsibility

Author: Daniel Litvin

Empires of Profit tells a series of dramatic stories to illustrate the greed, benevolence, and ignorance of western business in the developing world. The stories ? which are at times a shocking reminder of the origins of the present-day anti-capitalist movement ? illustrate the extremely delicate and volatile nature of western involvement in the developing world. The message that emerges is clear: unless the lessons of the past are heeded ? and corporate social responsibility taken seriously ? the current wave of investment will be far less secure than most corporations believe.

Table of Contents:

Introduction 1.The Corruption of the Moguls: the English East India Company 2.A Warlike Tribe: Cecil Rhodes and the British South Africa company 3.Violent Acquisitions: the South Manchurian Railway Company 4.Jungle Culture: the United Fruit Company 5.Post-imperial Managers: Belgian Strongmen and Italian Charmers 6.Clash of the Titans; Aramco and Saudi Arabia 7.The Contortions of Corporate Responsibility: Nike and its Third-World Factories 8.Trappings of Power: Royal Dutch/Shell and Nigeria 9.The Cultural Revolution: Rupert Murdoch in china and India Epilogue