Introduction to Paralegalism or Essentials of Marketing

Introduction to Paralegalism: Perspectives, Problems and Skills

Author: William P Statsky

Introduction to Paralegalism, seventh edition, explores the dynamic of working in a modern law office setting, and provides new paralegals with the hands-on skills and real-world context necessary to succeed in the field. Foremost attention is given to the rules of ethics, including rules from all fifty states and the District of Columbia, and in particular, the ethical guidelines that lawyers and paralegals must follow. Introduction to Paralegalism, seventh edition, also provides students important insight to the efforts underway to regulate the profession in legislatures, courts, bar associations, and paralegal associations. Ten critical skills are covered in the book: identifying legal issues, breaking rules into elements, applying rules to facts, interviewing clients, investigating facts, digesting discovery documents, providing litigation assistance, researching the law, drafting documents, and representing clients at administrative agencies where authorized by law.

New interesting textbook: Reagan Effect or Purchasing and Supply Management

Essentials of Marketing

Author: Charles W Lamb

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

Table of Contents:

	Preface	xvii
Part 1	The World of Marketing	1
1	An Overview of Marketing	4
2	Ethics, Social Responsibility, and the Marketing Environment	28
3	Developing a Global Vision	64
	Part 1 Closing	104
Part 2	Analyzing Marketing Opportunities	109
4	Consumer Decision Making	112
5	Business Marketing	156
6	Segmenting and Targeting Markets	184
7	Decision Support Systems and Marketing Research	216
	Part 2 Closing	254
Part 3	Product and Distribution Decisions	259
8	Product and Services Concepts	262
9	Developing and Managing Products	288
10	Marketing Channels and Supply Chain Management	313
11	Retailing	352
	Part 3 Closing	394
Part 4	Promotion and Pricing Decisions	399
12	Marketing Communications and Personal Selling	402
13	Advertising and Public Relations	446
14	Internet Marketing	488
15	Pricing Concepts	490
	Part 4 Closing	522
	Careers Appendix	528
	Glossary	530
	Endnotes	542
	Bibliographies	554
	Subject/Company Index	556
	Internet Index	569