Monday, December 15, 2008

Contemporary Issues in Business Ethics or Introduction to E Commerce

Contemporary Issues in Business Ethics

Author: Desjardins

Prepare for your career with CONTEMPORARY ISSUES IN BUSINESS ETHICS! With coverage of business ethics from a social and political perspective, this business text focuses on areas of business ethics that are relevant to today's student. Boxes in the text highlight important topics in ethics, including ethical relativism, psychological egoism, ethics and the law, virtue ethics, and ethical decision-making. Case studies, chapter introductions, and decision scenarios are just a few of the tools found throughout that help you master difficult concepts.



Table of Contents:
1Business, ethics, and the free market1
2Philosophical ethics : utilitarianism and the free market23
3Philosophical ethics : rights and the market44
4The corporation as a social institution64
5Employee rights : job security and participation113
6Employee rights : health, equality, privacy185
7Ethical responsibilities in business : employees, managers, professionals235
8Product liability and safety284
9Marketing ethics : advertising, sales, and consumerism323
10Business and the natural environment386
11Affirmative action and diversity440
12Ethics and multinational corporations471

New interesting book: Introduction to Social Work and Social Welfare or Statistical Thinking for Managers

Introduction to E-Commerce

Author: Jeffrey F Rayport

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly frompractice.



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