The Myth of Black Progress or Using Public Relations Strategies to Promote Your Nonprofit Organization

The Myth of Black Progress

Author: Alphonso Pinkney

In this important analysis of the status of black Americans since the Civil Rights Act of 1964, Professor Alphonso Pinkney refutes the popular neoconservative stance that race is no longer a major factor in the efforts of black Americans to achieve socioeconomic parity. Instead, Professor Pinkney argues, race continues to be an ever-present factor in American life. He bases his argument on detailed analysis of data that support his discussion of income and unemployment, the black middle class, the growing underclass, and educational issues such as open admissions, busing, and affirmative action.

Table of Contents:

Preface;

1. Introduction: the persistance of racism in the United States;
2. Economic decline and the rise of the new conservatism: twin threats to blacks;
3. Class and race in America;
4. White attitudes and behavior towards black people;
5. Income, occupation, and unemployment;
6. The black middle class;
7. And the black underclass;
8. Some educational issues;
9. Bakke, Weber, and the myth of reverse;
10. Black equity in white America; Notes; Index.

See also: Death Dealer or Let Freedom Ring

Using Public Relations Strategies to Promote Your Nonprofit Organization

Author: Ruth Ellen Kinzey

Explore an easy-to-follow explanation on why nonprofits must take a more business-like approach in their communications. You will discover instructions on how to make newsletters, annual reports, speakers' bureaus, and board selection easy yet effective.

A MUST READ FOR ANY NONPROFIT ORGANIZATION because it addresses crucial areas that are heretofore ignored. The field of public relations as it pertains to nonprofits has a new champion in Kinzey. (Marilyn H. MacKenzie, BS, Librarian, The Duke Endowment, Charlotte, North Carolina)

Booknews

Urges nonprofit groups to take a more businesslike approach in their communications, and gives advice on speakers bureaus and board selection. Offers instructions for creating reports and newsletters, and gives tips on writing speeches, adopting a business strategy, using audiovisual aids in speeches, and creating a job description for a board of directors. Of interest to marketing, public relations, and development professionals. Kinzey is a guest lecturer at the University of North Carolina in the communications studies department. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Internet Book Watch

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.